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Facing the Media
Download a booking form here
NB - Have a look at the Spring Issue of BAMMs Bulletin Newsletter Clinical Leader Voice for a write up from the Media Seminars Cheryl Armitage on the value of the course and the way the day works.
‘Any one who is going to deal with the media should consider this training as a matter of priority'
Dr Robert Courtney-Harris, Medical Director, University Hospital of North Staffordshire NHS Trust
'Hugely
practical advice and the oppertunity to try each type of interview with
enthusiatic delivery by an experienced top notch broadcaster'
Dr Rachael Liebmann, Clinical Director, Maidstone and Tunbridge Wells NHS Trust
‘I enjoyed it very much. I am more confident and can definitely face the media with little fear!'
Dr Omer Khair, Consultant Physician, Sandwell and West Birmingham NHS Trust
‘An
excellent opportunity to be grilled "live" by an aggressive interviewer
in front of camera and see how you react on the play-back - and then be
relieved that none of it mattered!'
Rupert Ransford, Clinical Director, County Hospital, Hereford
Facing the media is one of the most daunting professional experiences anyone can confront. Even those highly experienced in this area often find it a stressful and difficult part of their work.
For medical managers, dealing with the media, both locally and nationally, has become increasingly important. Issues such as service reorganisation, budget difficulties, and MRSA, along with the ever-present salience of NHS news, have meant that being able to effectively communicate with the media, and therefore the local and national population, is crucial.
Recognizing this BAMM has decided to run a series of hands-on media training seminars that will equip medical managers with the skills they need to handle the media. Through rigorous practical training, including mock print, radio and television interviews, and in-depth analysis of the results, we will provide attendees with the confidence and skills to tackle even the most difficult of situations. Each session, catering for a maximum of six individuals, will be specifically tailored to the needs and experience of those attending, avoiding an ‘off the peg’ training approach.
The training will be led by Cheryl Armitage. Cheryl is one of the UK’s top media trainers. Her expertise is based on a long career in journalism, having worked extensively in television, radio and the press.She has worked for BBC Radio 4 on the Today program, File On Four and You and Yours, among others. She has also reported and presented for ITV, in news, politics and magazine programs. In addition, Cheryl has provided media training to numerous individuals working within the NHS, from Chief Executives downwards.
For further information
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Download a booking form here
Dates for 2008
2nd October 2008 London (Places still available)
11th November 2008 - Manchester (Places still available)
2nd December 2008 - Birmingham (Places still available)
Outline
09:00 - 10:00 - Introduction, media opportunities and dangers. Good and bad interview styles.
10:00 - 11:00 - Short print interviews on current/ relevant issues. Recorded with feedback.
11:00 - 12:00 - Radio interview for local radio. Recorded with feedback.
12:00 - 13:00 - Intro and practice, soundbite interview for TV. Recorded with feedback.
13:00 - 14:00 - LUNCH
14:00 - 15:00 - Intro and practice crisis interview for 24 hours TV news, live 3 minutes. Recorded with feedback.
15:00 - 16:00 - Intro and practice TV down the line interviews. Recorded with feedback.
16:00 - 17:00 - Studio TV interview. Recorded with feedback. Any questions and finish.
Cost
£545 + VAT = £640.38
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